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LIVE opened its first store in April 1994 on the Murray Street Mall in the Perth CBD. It was an instant success with the mainly 18 to 25 year old male and female fashion conscience consumer. The store had the feel of an industrial warehouse with music and lighting more suited to a nightclub than a retail shop. As time went on LIVE became the destination for cool national and international labels and has expanded to become an 11 store operation in prime locations in the best shopping precincts of Western Australia and South Australia.
The store fit outs have won national architectural awards for retail design and are a major drawcard in shopping centres.
The concept is brash, confronting, stimulating and very modern and is the opposite of the traditional white walls wood floor approach that many fashion retailers adhere to. We push the envelope to the extreme and engage the LIVE customer with retail theatre that challenges the senses.
Product is the key ingredient to LIVE’s success. The major destination for denim in Western Australia and fast becoming in South Australia, LIVE has a fashion mix that caters for the young aspirational customer.
Dressing to look fabulous, going out and having a great time is why customers come and buy their fashion at LIVE.
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